孙彦殊

姓名：孙彦殊

职务：副教授/市场营销专业负责人                   

教育背景

博士，香港浸会大学传理学院；

硕士， 英国利兹大学国际传播学专业；

联系方式

办公室： QA308

电子邮箱： yanshu.sun@cgt.bitzh.edu.cn

办公时间：周一 15:40-17:00(单周）15:40-18:40(双周）

                 周二 13:00-17:00(双周）

                 周三 14:00-15:50  17:30-18:40(双周）

                 周四 15:40-18:40(单周）

                 周五 14:00-15:50(单周）17:30-19:30(单周）

个人简介

孙彦殊博士，获得英国利兹大学国际传播学硕士和香港浸会大学传播学博士学位， 现为中美学院副教授。孙博士在国内外学术期刊与会议上发表论文数十篇，主持并参与数个研究课题。孙博士的主要研究方向为时尚传播、新媒体效应、流行文化和大数据。

研究方向

时尚传播、新媒体效应、流行文化和大数据

教学专业

国际商务与市场学

发表期刊/文献

学术期刊发表论文

Sun, Y.S. & Wilkinson, J. (2020). Parenting style, personality trait and interpersonal relationship: A model of prediction of internet addiction. International Journal of Communication, 14, 2163-2185.

Sun, Y.S. (2020). Antecedents of interaction with media personae: An extended model of live streaming setting. Intercultural Communication Studies.

Sun, Y.S. (2020). New media use among Chinese young people: A model of live streaming analysis. China Media Research, 16(2), 1-15.

Sun, Y.S. (2018). Internet addiction motivation among Chinese young people: A qualitative analysis. China Media Research, 14(1), 76-86.

Sun, Y.S. & Guo, S. (2017). Predicting fashion involvement by media use, social comparison, and lifestyle: An interaction model. International Journal of Communication, 11, 4559-4582.

Li, W. C. & Sun, Y.S. (2017). Re-examining the spiral of silence theory in the Chinese social context of Weibo. Intercultural Communication Studies, XXVI(1),  79-108.

Sun, Y.S. & Guo, S.  (2014). Media exposure, social comparison and self-discrepancy: A model of prediction of fashion clothing involvement. Intercultural Communication Studies XXIII (2), 151-172.

Sun, Y.S. & Guo, S. (2014). Media exposure and fashion involvement in the China: A model of analysis. China Media Research 10(3), 53-63.

Sun, Y.S. & Guo, S.  (2013). Media use, social comparison, cognitive dissonance and peers as antecedents of fashion involvement. Intercultural Communication Studies XXII (1), 117-139.

Sun, Y.S.  (2009). The role of national interest in international news framing. Technology Trend.

Sun, Y.S.  (2009). How does convergence affect media regulations? Contemporary TV.

Sun, Y.S.  (2009). Reporting system of broadcast in natural disaster, Journalism & Communication.

Sun, Y.S.  (2009). Main trends of fashion communication in China, Management Observer.

Sun, Y.S. (2009). How convergence affects western media regulations? China Radio & TV Research, 4, 22-26.

国际学术会议发表论文

Sun, Y.S. (2019). Antecedents of Involvement with Media Personae: An Extended Model of Live Streaming Setting. Conference Paper, the 25th International Conference of the International Association for Intercultural Communication Studies (IAICS), Czech Republic.

Davie, W. R., Wilkinson, J. S. & Sun, Y.S. (2019). Framing the U.S./China Trade War: A tale of competing narratives. Conference Paper, Association for Education in Journalism and Mass Communication (AEJMC), Canada.

Sun, Y.S. (2018). New Media Use among Chinese Young People: A Model of Live Streaming Analysis. Conference Paper, the 24th International Conference of the International Association for Intercultural Communication Studies (lAICS), US.

Sun, Y.S. (2017). Language, Image Building and Communication of the Voice of China: An Analysis Model. Conference Paper, the Asian Conference on Media, Communication & Film, Japan.

Sun, Y.S. (2017). Personality Traits, Parenting Style and Interpersonal Relationship: A Model of Prediction of Internet Addiction. Conference Paper, the European Conference on the Social Sciences, UK.

Sun, Y.S. (2017). Use of Live Streaming Web among Chinese Young People: A Model of Analysis. Conference Paper, the 6th International Conference on English, Discourse and Intercultural Communication, Macau.

Sun, Y.S. (2017). Sub-Culture Identity and Values in Chinese Social Context: Insight from Fujoshi Community. Conference Paper, the IAFOR International Conference on Sustainability, Energy & the Environment, US.

Sun, Y.S. (2016). Internet Addiction Motivations among Chinese Young People: A Qualitative Analysis. Conference Paper, the IAFOR International Conference on Global Studies, Spain.

Sun, Y.S. (2016). The Relation between Media Use, Lifestyle, Social Comparison and Fashion Involvement: An Interaction Model. Conference Paper, the IAFOR International Conference on the Social Sciences in 2016, Dubai.

Sun, Y.S. (2015). Internet Use Pattern and Addiction Motivations among Chinese Young Adults and Teenagers: A Model of Analysis. Conference Paper, the 21st International Conference of the IAICS cum The 11th Biennial Conference of the CAFIC, Hong Kong.

Sun，Y.S.（2014）. Media exposure, self and fashion clothing involvement of Chinese young people: Analyses of effect models. Conference Paper, International Association of Intercultural Communication Studies, Providence, RI, USA.

Sun, Y.S. & Guo, S.  (2014). Media exposure, social comparison and self-discrepancy: A model of prediction of fashion clothing involvement.

Conference Paper, the 4th Latin America ICA Conference, Brasilia.

Sun, Y.S.  (2013). Fashion involvement among Chinese Young Millennial Generation: A Qualitative Analysis. Conference Paper, The 19th International Conference of the International Association for Intercultural Communication Studies (IAICS).

Guo, S., Sun, Y.S. & Xie, X. (2013). Louder is the unsaid: A sociology of knowledge study of literary journalism in China. Conference Paper, International Association for Literary Journalism Studies (IALJS).

Sun, Y.S. & Guo, S.  (2012). Media exposure and fashion involvement in the China: A model of analysis. Conference Paper, Association for Education in Journalism and Mass Communication (AEJMC).

Sun, Y.S.  (2012). Media exposure, social comparison and fashion involvement of Chinese millennial generation. Conference Paper, The Asian Conference on Media & Mass Communication.

Sun, Y.S.  (2012). Media use, social comparison, cognitive dissonance and peers as antecedents of fashion involvement. Conference paper, The International Association for Intercultural Communication Studies (IAICS).

担任学术期刊编审：

2020-2021     Guest Editor， China Media Research

2018-present   Reviewer, China Media Research

2015-present   Reviewer, the Howard Journal of Communications (SSCI)