The 2+2 marketing program at the College of Global Talents leads students on an exciting journey in the discipline of marketing at both functional and strategic level, that begins in Zhuhai and concludes in Lexington, Kentucky, USA. 

Marketing is a popular major worldwide that focus on knowledge and skills needed to effectively reach targeted customers and businesses (B2C and B2B) with products, services and ideas. Marketing involves all aspects of the value chain, creating messages, delivering and exchanging offerings that have value for customers, clients, and society at large. In the first two years, students are introduced to a wide array of business introductory courses through a mixture of lectures, tutorials and student-centered activities, all conducted in English. After the second year, students can transfer to the University of Kentucky. There, they will study with world-class faculty to learn the most advanced knowledge, skills and techniques in marketing that will enable them to launch successful careers worldwide.